Mr Jones Beauty Expo Australia 2026: A Successful Weekend of Men's Grooming
Aug 24, 2026
For the third year in a row, Mr Jones proudly exhibited at Beauty Expo Australia, and this year’s event was one to remember.
Held on 15th - 16th August at ICC Sydney, Beauty Expo brought together beauty professionals, salon owners, barbers and industry leaders for a weekend of connection, education and discovering the latest products and innovations in the industry.
For the Mr Jones team, it was another incredible opportunity to meet customers and industry professionals face-to-face, showcase our growing men's grooming collection and, importantly, help retailers discover the perfect Father's Day gifts just in time for the big day.
And the response? Incredible.
Three Years of Mr Jones at Beauty Expo
Returning to Beauty Expo for the third consecutive year is something we're incredibly proud of.
Every year, the event gives us the opportunity to introduce more people to the Mr Jones philosophy: men's grooming should be simple, effective and uncompromising on quality.
From skincare and beard care to haircare and fragrance, our range is designed to make men's grooming easier while delivering high-performance formulas and a premium experience.
This year, with Father's Day just around the corner, the timing couldn't have been better.
We had the chance to showcase our range to retailers and beauty professionals looking for premium men's grooming products that would make thoughtful and memorable Father's Day gifts.
And several products stood out throughout the weekend.
Valour Was the Standout
The biggest hit of the weekend was undoubtedly Valour Eau de Parfum.
Visitors were drawn to Valour from the moment they discovered it, making it the clear standout product at our stand.
The sophisticated men's fragrance quickly became a favourite, with customers experiencing the scent for themselves and discovering why Valour makes such a memorable gift.
It was also the perfect Father's Day product. Valour is premium, practical and designed for the modern man who wants to make a lasting impression.
The incredible response to Valour at Beauty Expo was a fantastic reminder of just how much opportunity there is for premium men's fragrance within the grooming category.
The Beard Treatment Kit Was a Father's Day Favourite
Following closely behind Valour was The Beard Treatment Kit, which proved to be another standout throughout the weekend.
Designed as a complete beard care solution, the kit gives men everything they need to keep their beard looking and feeling its best.
It was particularly popular with customers searching for Father's Day gifts, offering something more thoughtful than a generic present and giving Dad a complete grooming experience in one kit.
The Face Pack: A Complete Skincare Routine
Another customer favourite was The Face Pack, our complete men's skincare set designed to make a full skincare routine simple.
The Face Pack was a popular choice for Father's Day gifting, particularly for those looking for a practical gift that could help Dad upgrade his everyday grooming routine.
It's a simple way to introduce men to better skincare without making their routine complicated.
The Hair Density Pack Makes Its Mark
Our Hair Density Pack was another strong performer across the weekend.
With men's haircare continuing to become an increasingly important part of the grooming routine, it was fantastic to see so much interest in the Hair Density range.
The pack provides a complete approach to men's hair care, making it an ideal option for customers looking for a more targeted grooming gift this Father's Day.
It was particularly encouraging to see customers asking questions about the range, learning more about the products and discovering that men's grooming extends well beyond skincare and beard care.
Discover The Hair Density Pack
Father's Day Gifting Made Easy
With Father's Day just around the corner, Beauty Expo was the perfect opportunity to showcase just how easy it can be to find a great gift for Dad.
From premium fragrance to beard care, skincare and haircare, the Mr Jones range offers something for every type of dad.
Whether he's already invested in his grooming routine or is just getting started, our range makes it easy to find something that feels considered, premium and genuinely useful.
And that's what made this year's Expo so successful.
We weren't just showcasing products. We were helping salons and retailers discover men's grooming products their customers would actually want to receive.
A Huge Thank You to Our Team
While we're incredibly proud of the response from customers and retailers, an event like Beauty Expo wouldn't be possible without the incredible people behind the scenes.
A huge thank you to our Mr Jones team for all the hard work, preparation, long days and energy that went into making Beauty Expo 2026 such a success.
From setting up the stand and preparing products to speaking with customers, demonstrating the range and keeping everything running throughout the weekend, every part of the event was a true team effort.
We're incredibly grateful for the dedication and enthusiasm everyone brought to the weekend.
This success belongs to the whole team.
Thank You, Beauty Expo
Three years in, Beauty Expo continues to be one of the highlights of our calendar.
We're incredibly grateful to everyone who visited the Mr Jones stand, tested our products, discovered the range, purchased Father's Day gifts and took the time to chat with our team.
The enthusiasm and feedback we received throughout the weekend was a fantastic reminder of how much the men's grooming category continues to grow, and how much opportunity there is for salons and retailers to offer their customers something beyond the ordinary.
From Valour to The Beard Treatment Kit, The Face Pack and The Hair Density Pack, this year's Beauty Expo proved that when it comes to Father's Day, the best gifts are the ones that feel considered.
Thank you to everyone who made Beauty Expo 2026 another incredible year for Mr Jones.
Three years down. And we're only getting started.
